V.A. Customer Identification and Segmentation

1. Internal customers
Define and describe the impact an organization’s treatment of internal customers will have on external customers. Develop methods for energizing internal customers to improve products, processes, and services and evaluate the results. (Evaluate)

2. External customers
Define external customers and describe their impact on products and services. Develop strategies for working with them and integrating their requirements and needs to improve products, services, and processes. (Evaluate)

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